How all started
The 26-year-old founder and creative director of Venereea, Cheyenne Gomes Schädler, has made it her mission to empower women’s femininity and sensual expression through ideal underwear.
Her story began in the fall of 2020 when she was searching for lingerie that would make her personally happy while providing beauty and comfort. Sexy lingerie that could be worn all day did not exist; from this realisation, the dream of creating her label was born. She was convinced that developing lingerie with unique cut united with comfort and fancy sexy designs is possible. When her first designs touched the paper, she knew it was time to realise them with innovative materials. Because of her Portuguese ancestry, she made it a point to develop her collection in Portugal.
She found the perfect manufacturer that reflected her values. The production emphasises fairness and sustainability and produces by hand. Cheyenne participates in all production steps and spends a lot of time in Portugal every month.
The long process of choosing suitable fabric and materials, realising the designs with attention to detail, and elaborating the perfect cut and fit has paid off.