Date: July 1, 2022
Welcome to the heart of the fashion world – Venereea at SIL Paris (June 2022)
Time for a quick review of the SIL (Salon International de la Lingerie) June 2022 weekend in Paris.
Our emerging brand took a giant step – and was accepted into the circle of exhibitors at the legendary SIL. June 2022 was the first time Venereea participated in the Salon International de la Lingerie. What a refreshing feeling and what a perspective among the most diverse brands in the undergarment sector to be able to present our new lingerie brand in the capital of fashion.
The organizers outdid themselves and prepared a great exhibition space for each brand with excellent aesthetic possibilities. There was no shortage of fantastic fashion shows, music and culinary experiences – a package not to be missed at the next show if you are a fashion fanatic like us. As a newcomer, Venereea felt very welcome and represented the energy of the event perfectly- the world of lingerie is a philosophy, a way of life.
For us, the show was emotional, exciting, educational, joyful and challenging. We had many interesting meetings with fashion brands, stylists, designers, customers and business partners. It was a unique experience for us to represent our first collection and receive the great reactions and feedbacks from the visitors. For us, there is nothing more important than feedback. This way we know exactly where we stand and what needs there are in the market. It’s the only way we can incorporate women’s needs into future collections.
It is an extraordinary experience and I recommend it to every lingerie lover to visit the SIL show in Paris.
For us, SIL Paris was just the right thing!
We are looking forward to the next fair.