HOW IT ALL BEGAN
The 27-year-old founder and creative director of Venereea, Cheyenne Gomes Schädler, has made it her mission to empower women's femininity and sensual expression through ideal underwear.
Her story began in the fall of 2020, when she was looking for lingerie that made her personally happy while offering beauty and comfort. Sexy lingerie that could be worn all day did not exist, and so the dream of starting her own label was born. She was convinced that it was possible to design lingerie with unique cuts that combined comfort with unusual, sexy designs.
When her first designs touched paper, she knew it was time to realize them with innovative materials. Due to her Portuguese heritage, it was important to her to develop her collection in Portugal.
She has found the perfect manufacturer that reflects her values. Production focuses on fairness and sustainability and is carried out by hand. Cheyenne is involved in all stages of production and spends a lot of time in Portugal every month.
The lengthy process of selecting suitable fabrics and materials, the attention to detail in the realization of the designs and the elaboration of the perfect cut and fit have paid off.