After our successful launch in Zurich, our pop-up journey continued in Winterthur in mid-2024 - this time with an even bigger vision and even closer proximity to our customers. On the first floor of Winterthur main station, in an impressive 65 square meter space, we were able to create a whole new world of Venereea: An exclusive shopping experience that combines luxury lingerie with genuine craftsmanship.
A store that creates experiences
This time, we didn't just want to create a classic retail space - we wanted our customers to experience Venereea with all their senses. That's why we equipped our pop-up store in Winterthur with two spacious fitting rooms, a stylish presentation area and an impressive checkout counter.
But the highlight was undoubtedly the live production: a sewing machine on site, with which we were able to make small adjustments, personalizations and fine details directly in the store. Customers were able to experience first-hand how we worked on pyjamas and lingerie - be it through personalization, minor adjustments or the implementation of individual wishes. This gave a special insight into our attention to detail and the creative process behind our designs.
Luxury, individuality & an unforgettable start in Winterthur
To kick off our pop-up store, we celebrated an impressive opening event that not only attracted curious passers-by, but also many of our loyal customers. We were once again able to welcome numerous new customers who immediately appreciated the attention to detail and quality of our collections.
What particularly touched us: Many visitors not only bought lingerie, but also became part of our community. They understood our concept - that Venereea not only stands for aesthetic lingerie, but also for a feeling of self-confidence, sensuality and exclusivity.
Personal advice as the key to genuine customer proximity
With every event, not only does our company grow, but also our understanding of what our customers want. Our strength lies in our personal advice, which goes far beyond mere sales. We take the time to understand individual preferences, adjust sizes optimally and ensure that every customer feels simply perfect in her skin - and in her lingerie.
Every new location, every new encounter and every direct conversation with our customers helps us to develop Venereea further. We will definitely incorporate our experiences from Winterthur into our future pop-up stores and collections.
Winterthur was just the beginning - we look forward to more!
This pop-up was a milestone, but it won't be our last. We will continue to travel, discover new places and give even more women the opportunity to experience Venereea up close.
For all those who visited us in Winterthur: Thank you for being part of this special journey! And for all those who haven't met us in person yet - stay tuned, because we still have a lot planned.
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