Time for a quick look back at the SIL (Salon International de la Lingerie) in Paris.
Our up-and-coming brand has taken a big step - and has been accepted as an exhibitor at the legendary SIL. In June 2022, Venereea will take part in the Salon International de la Lingerie for the first time. What a refreshing feeling and what a perspective to be able to present our new lingerie brand in the capital of fashion among all the different lingerie brands.
The organizers have outdone themselves and prepared a great exhibition space with excellent aesthetic possibilities for each brand. There was no shortage of fantastic fashion shows, music and culinary experiences - a package that fashion fans like us should not miss at the next fair. As a newcomer, Venereea felt very welcome and represented the energy of the event perfectly - the world of lingerie is a philosophy, a way of life.
The fair was emotional, exciting, educational, joyful and challenging for us. We were lucky to have many interesting encounters with fashion brands, stylists, designers, customers and business partners. It was a unique experience for us to present our first collection and receive great reactions and feedback from visitors.
There is nothing more important to us than feedback. It helps us to know exactly where we stand and what the market needs. This is the only way we can incorporate women's needs into future collections.
It's an extraordinary experience and we recommend visiting the SIL trade fair in Paris to every lingerie lover.
For us, SIL Paris was just the right thing! We are already looking forward to the next fair.